Ecommerce (D2C Retail) · Retention / Return stage
Ecommerce (D2C Retail) retention / return benchmarks
User returns within the measurement window (D7, D30, M1, M3). The metric that compounds revenue. A 10% improvement in monthly retention can double LTV. Often overlooked in favor of upstream CVR, but retention is where the business gets made or lost.
← Purchase / Paid ConversionStage 8 of 8 · typical drop-off 50.00%
Metrics that measure this stage
2 of 3 stage metrics have cited benchmarks for Ecommerce (D2C Retail). The rest are still being researched.
| Metric | p25 | p50 | p75 | Source |
|---|---|---|---|---|
| Email Click-Through Rate↑ | 1.5% | 2.4% | 5.0% | HubSpot State of Marketing 2024 |
| 7-Day Return Rate↑ (derived) | 8.0% | 15.0% | 25.0% | Mixpanel Product Benchmarks 2024 (derived for ecommerce) |
| Monthly Churn Rate ↓ | Research pending — see cross-industry data | — | ||
Where this stage sits in the funnel
- Awareness
- Traffic / Visitor
- Engagement
- Signup / Lead Capture
- Activation
- Trial / Evaluation
- Purchase / Paid Conversion
- Retention / Return
(Stage links above only resolve when Ecommerce (D2C Retail) has cited data for that stage; otherwise they 404.)