Benchmark your funnel metrics against real data from 18 industries. Every number cites a primary source.
Compare your visitor-to-lead rate, cart abandonment, trial-to-paid conversion, and 11 other funnel metrics against the p25, p50, and p75 percentiles for your industry — backed by Baymard, Mixpanel, WordStream, and Contentsquare.
No fabricated estimates. No “industry consensus” placeholders. If we don’t have a credible primary source for a metric, that page shows 404 instead of a made-up number.
We score every source 1–10 on credibility based on sample size, methodology transparency, and publication rigor. Only sources scoring 7 or above appear in benchmarks.
“What’s a good conversion rate?” is the most-searched CRO question. The honest answer: it depends entirely on your industry, your funnel stage, and your traffic source.
ConversionBench exists to give you the specific answer, not the hedge. Pick your industry, select your metric, and see exactly where your number ranks against verified peer data — p25, p50, and p75 from the studies that actually measured it.
No guesses. No AI-generated benchmarks. Just the numbers from the research, contextualized for your situation. Updated annually as primary sources publish new data.