Industries

18 industries with cited p25 / p50 / p75 conversion benchmarks. Click an industry to see its full funnel-stage breakdown.

software

SaaS (B2B Software)12 benchmarks cited · ~14-day sales cycleHRTech (ATS, Payroll, Benefits)0 benchmarks cited · ~60-day sales cycle

retail

Ecommerce (D2C Retail)11 benchmarks cited · ~1-day sales cycleBeauty/CPG (DTC Cosmetics, Personal Care)2 benchmarks cited · ~3-day sales cycleAutomotive (Dealers, Parts, Services)1 benchmark cited · ~30-day sales cycle

services

B2B Services (Agencies, Consulting)7 benchmarks cited · ~45-day sales cycleHealthTech (Non-YMYL — appointment booking, telehealth)1 benchmark cited · ~5-day sales cyclePropTech (Real Estate Tech)0 benchmarks cited · ~30-day sales cycleLegalTech (Legal Services Platforms)1 benchmark cited · ~3-day sales cycleTravel (Booking, Hotel, Airline)3 benchmarks cited · ~14-day sales cycle

finance

Fintech (Consumer Finance)4 benchmarks cited · ~3-day sales cycleInsurance (Consumer Aggregators, Quote Sites)1 benchmark cited · ~3-day sales cycle

content

EdTech (Online Courses, LMS)3 benchmarks cited · ~7-day sales cycleMedia (Content publishers, News)6 benchmarks cited · ~14-day sales cycleNon-profit (Donation, Volunteer signup)1 benchmark cited · ~7-day sales cycle

platform

Marketplace (Two-sided platforms)0 benchmarks cited · ~1-day sales cycleFood Delivery (Marketplace delivery)0 benchmarks cited · ~1-day sales cycle

entertainment

Gaming (F2P, subscription)1 benchmark cited · ~1-day sales cycle

Honesty policy

Each industry page lists only metrics with cited published data. Combinations where we couldn’t source a credible benchmark show as “research pending” rather than fabricated numbers.