Privacy policy

Last updated: 2026-04-27

ConversionBench (“we”, “us”) operates conversionbench.com. This policy explains what data we collect, how we use it, and the third-party services we work with. Plain-English summary first; detailed sections after.

Plain-English summary

• We do not sell your personal data. Ever.
• We use Google AdSense to display ads. AdSense uses cookies to show relevant ads and limit how often the same ad is shown.
• We use Vercel Analytics (privacy-first, no cookies, no cross-site tracking) to measure how many people visit each page.
• You can opt out of personalized ads at Google’s ad settings or via the Digital Advertising Alliance opt-out tool.
• EU/UK/CA visitors: cookie-consent banner shown on first visit; ads do not load until consent given.

Cookies

We and our advertising partners use cookies, web beacons, and similar identifiers to operate the site, deliver advertising, and measure aggregate traffic. The cookies on this site fall into three categories:

1. Strictly necessary — minimal functional cookies (e.g. cookie consent state). Cannot be disabled without breaking the site.
2. Analytics — Vercel Analytics aggregate-only metrics. No cross-site identifier; no cookie set unless you accept the consent banner.
3. Advertising — Google AdSense cookies for personalized and contextual ads, frequency capping, and click measurement.

Third-party advertising — Google AdSense

Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of advertising cookies enables it and its partners to serve ads to our users based on their visit to this site and other sites on the internet.

Users may opt out of personalized advertising by visiting policies.google.com/technologies/ads. For details on how Google uses data when you visit our site, see policies.google.com/technologies/partner-sites.

What we collect

• Aggregate analytics: anonymous page views, referrer (where you came from), country (geo-IP at country level), device type, screen size. No cross-site identifiers.
• Server logs: temporary IP address + user agent retained for up to 30 days for abuse prevention and bot/crawler analysis. Then auto-deleted.
• Cookie consent state: whether you accepted/declined the consent banner, stored locally for up to 12 months so you aren’t re-prompted.
• We do not collect: email addresses (no signup, no newsletter), payment info, names, account profiles, browsing history off this site.

Your rights (GDPR + CCPA)

Depending on your jurisdiction, you have the right to: access, correct, or delete the personal data we hold about you; object to processing; withdraw consent; complain to a supervisory authority. Email privacy@conversionbench.com with any request — we respond within 30 days.

Contact

Privacy questions: privacy@conversionbench.com

Changes to this policy

Material changes are posted at this URL with an updated “Last updated” date. We do not retroactively apply more permissive processing without consent.