Food Delivery (Marketplace delivery) conversion rate benchmarks

DoorDash, Uber Eats, Grubhub, regional competitors. Repeat-frequency drives unit economics more than first-order CVR. Cart abandonment is lower than ecommerce (shorter flow, location-locked menus) but signup-to-first-order gap can be large.

Business model

commission per order (15-30%) + delivery fees + subscription

Typical ACV

$25-45 average order value

Sales cycle

~1 days

Top traffic sources

app-store, paid-search, referral

Cited benchmarks (0)

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Cited benchmarks for Food Delivery (Marketplace delivery) are still being researched. Check back at Week 4 — the canonical sources for this vertical are queued.

Notes on this vertical

D30 retention is the critical metric. First-order CVR is easy; second-order conversion is where growth or decay happens.

Industry profile cited from Nation's Restaurant News Research.