Industries · platform
Food Delivery (Marketplace delivery) conversion rate benchmarks
DoorDash, Uber Eats, Grubhub, regional competitors. Repeat-frequency drives unit economics more than first-order CVR. Cart abandonment is lower than ecommerce (shorter flow, location-locked menus) but signup-to-first-order gap can be large.
Cited benchmarks (0)
Each row links to its source study. Click a metric to open the full benchmark page for Food Delivery (Marketplace delivery) with percentile bar and methodology.
We have not found a public study that reports Food Delivery (Marketplace delivery) conversion rates as percentiles with a sample size and method we can cite, so we show no p25/p50/p75 table rather than a guessed one. The single figures below are what published studies do report.
Closest industries with cited benchmarks: Ecommerce (D2C Retail) (11) · Travel (Booking, Hotel, Airline) (3)
Published figures (3)
Each source reports one average or median, not a spread, and none of them measures this vertical alone: the column “Source category” names what it did measure. Compare your own number with the figure and the all-industry value next to it.
Swipe horizontally to see the method and source.
| Metric | Figure | All industries | Source category | Study / method |
|---|---|---|---|---|
| Visitor-to-Lead Rate Paid-search conversion rate (leads ÷ ad clicks), Google Ads and Microsoft Ads | 8.05% average, 2026 | 8.18% | Restaurants & Food Derived | LocaliQ / WordStream 2026 “data from thousands of our customers’ advertising campaigns across Google Ads and Microsoft Ads” (LocaliQ / WordStream, last updated June 1, 2026) |
| Email Click-Through Rate Email click-through rate (clicks ÷ delivered) | 2.0% average, 2021 | 2.3% | Restaurant, Food & Beverage Derived | Campaign Monitor 2022 “we analyzed over 100 billion emails sent across our platforms in 2021” (Campaign Monitor 2022 benchmarks) |
| Bounce Rate Website bounce rate (single-page sessions ÷ sessions) | 56.62% median, 2023 | 60.78% | Food Derived | Databox, April 2023 Databox original data, median per industry for April 2023; the page gives no sample size, so treat this as the weakest row |
Notes on this vertical
D30 retention is the critical metric. First-order CVR is easy; second-order conversion is where growth or decay happens.
Industry profile cited from Nation's Restaurant News Research.