Industries · platform
Marketplace (Two-sided platforms) conversion rate benchmarks
Two-sided marketplaces like Etsy (buyers + sellers), Airbnb (guests + hosts), Upwork (clients + freelancers). Two distinct funnels — one per side. Supply-side activation is often the harder CVR problem because supply must exceed demand for liquidity.
Cited benchmarks (0)
Each row links to its source study. Click a metric to open the full benchmark page for Marketplace (Two-sided platforms) with percentile bar and methodology.
We have not found a public study that reports Marketplace (Two-sided platforms) conversion rates as percentiles with a sample size and method we can cite, so we show no p25/p50/p75 table rather than a guessed one. The single figures below are what published studies do report.
Closest industries with cited benchmarks: Ecommerce (D2C Retail) (11) · Travel (Booking, Hotel, Airline) (3) · SaaS (B2B Software) (12)
Published figures (1)
Each source reports one average or median, not a spread, and none of them measures this vertical alone: the column “Source category” names what it did measure. Compare your own number with the figure and the all-industry value next to it.
Swipe horizontally to see the method and source.
| Metric | Figure | All industries | Source category | Study / method |
|---|---|---|---|---|
| Bounce Rate Website bounce rate (single-page sessions ÷ sessions) | 58.11% median, 2023 | 60.78% | eCommerce & Marketplaces Derived | Databox, April 2023 Databox original data, median per industry for April 2023; the page gives no sample size, and the category mixes online stores with marketplaces |
Notes on this vertical
Most public benchmarks cover demand-side (buyer) CVR because it's the visible user-facing flow. Supply-side CVR (lister acquisition + first-listing activation) is benchmarked far less often but is the more valuable metric for marketplace founders.
Industry profile cited from NFX Marketplace Metrics Guide.