Pick your industry, enter your bounce rate, and see exactly where you sit in the 5-industry distribution. Lower is better — top quartile is at or below 38.0%.
Percentage of sessions where the user visits only one page and leaves without any interaction. Industry-wide median: 40-60%. Content/blog sites are typically 60-80% (acceptable for article pages where the user read and left satisfied). Single-page apps and JavaScript-heavy sites may report artificially low bounce rates depending on analytics configuration (GA4 changed bounce calculation in 2022 — now uses 'engaged sessions' at 10+ seconds).