Pick your industry, enter your cart abandonment rate, and see exactly where you sit in the 3-industry distribution. Lower is better — top quartile is at or below 62.0%.
Percentage of shoppers who add items to cart but leave without purchasing. Baymard Institute's 20-year longitudinal study (487 sites) puts the global average at 70.19% as of 2024. Mobile is worse: ~85%. The single most-benchmarked metric in ecommerce CRO because a 1% cart-recovery improvement on a $1M GMV store is $10k/year.