Pick your industry, enter your checkout completion rate, and see exactly where you sit in the 2-industry distribution. Higher is better — top quartile starts at 48.0%.
Percentage of users who enter the checkout flow and complete a purchase. The counterpart to cart abandonment — tracks the post-cart portion of the funnel. Typical ecommerce checkout completion: 20-45%. Every extra step in the checkout flow reduces completion by approximately 8-12 percentage points (Baymard).