Pick your industry, enter your monthly churn rate, and see exactly where you sit in the 3-industry distribution. Lower is better — top quartile is at or below 1.8%.
Percentage of paying subscribers who cancel in a given month. The inverse of retention. Monthly churn below 2% is world-class for SaaS; 2-5% is acceptable; above 5% is high-churn and unsustainable. Annual contracts effectively force 0% monthly churn during the contract period, making annual cohort churn (20-30% per year) a more meaningful benchmark for enterprise SaaS.