Pick your industry, enter your email click-through rate, and see exactly where you sit in the 4-industry distribution. Higher is better — top quartile starts at 6.5%.
Percentage of email recipients who click at least one link in the email. Distinct from open rate (which is unreliable since Apple MPP in iOS 15 made pixel-based tracking inaccurate). CTR benchmarks: transactional emails (7-15%), marketing newsletters (2-4%), promotional (1-3%). Segmented and personalized campaigns often achieve 3-5× base CTR.