Pick your industry, enter your email opt-in rate, and see exactly where you sit in the 3-industry distribution. Higher is better — top quartile starts at 7.0%.
Percentage of visitors who subscribe to an email list. Varies enormously by placement and offer: exit-intent popups convert 3-9%, inline forms 1-3%, lead magnets with high-value PDFs/tools 8-15%. Used as a leading indicator of audience building and a way to benchmark email-capture UX against industry peers.