Pick your industry, enter your lead-to-sql rate, and see exactly where you sit in the 3-industry distribution. Higher is better — top quartile starts at 40.0%.
Percentage of leads that qualify as Sales-Qualified Leads — prospects who have confirmed budget, authority, need, and timeline. The handoff metric between marketing and sales. Industry-wide median is roughly 25-40% of leads reaching SQL status, depending on qualification rigor.