Pick your industry, enter your ltv:cac ratio, and see exactly where you sit in the 3-industry distribution. Higher is better — top quartile starts at 6.0.
Lifetime Value divided by Customer Acquisition Cost. The fundamental unit economics health check for any subscription or recurring business. 3:1 is the minimum sustainable threshold; 5:1 is healthy SaaS; above 7:1 either indicates excellent unit economics or underinvestment in growth. Below 1:1 means the business is currently paying more to acquire customers than it earns from them.