Pick your industry, enter your trial-to-paid conversion rate, and see exactly where you sit in the 3-industry distribution. Higher is better — top quartile starts at 35.0%.
Percentage of free trial users who convert to a paid subscription. The critical monetization metric for SaaS, subscription boxes, and free-tier products. Opt-in trials (credit card required) convert at 40-60%; opt-out trials (no card) convert at 15-30%. PQL (product-qualified lead) strategies can push opt-out rates above 35%.