Pick your industry, enter your visitor-to-lead rate, and see exactly where you sit in the 11-industry distribution. Higher is better — top quartile starts at 8.0%.
Percentage of website visitors who submit a lead form, email, or contact request. The primary top-of-funnel metric for B2B and lead-gen businesses. Highly variable by traffic source — cold paid traffic converts at 1-3%, targeted organic at 5-10%, high-intent branded search at 10-20%.