Bounce Rate · Travel (Booking, Hotel, Airline)

Travel (Booking, Hotel, Airline) Bounce Rate

The 2024 percentile distribution for Bounce Rate in the travel (booking, hotel, airline) vertical, sourced from Contentsquare DXB 2024 (derived for travel).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.

p25
40.0%
Median
53.0%
p75
67.0%
Mean
53.0%
Direction
Lower ↓
Percentile calculator

Where does your rate sit?

p2540.0%p5053.0%p7567.0%

← Lower is better

Source: Contentsquare DXB 2024 (derived for travel) · 2024 · derived

Derivation notes

Derived from Contentsquare Travel & Hospitality segment. Travel inspiration content sees 65-75% bounce rates; booking-intent pages see 35-45%. Aggregated travel sites benefit from multi-page session browsing behavior when users compare destinations.

Source

Contentsquare DXB 2024 (derived for travel)

Source data published 2024 ·

Curated by , operator of ConversionBench. Every benchmark links to its primary source.

Related benchmarks

Bounce · Ecommerce (D2C Retail)p50 47.0% · Contentsquare DXB 2024Bounce · SaaS (B2B Software)p50 44.0% · Contentsquare DXB 2024 (derived for SaaS)Bounce · Media (Content publishers, News)p50 63.0% · Contentsquare DXB 2024Bounce · B2B Services (Agencies, Consulting)p50 52.0% · Contentsquare DXB 2024 (derived)Cart Abandonment Ratep50 87.0% · Travel (Booking, Hotel, Airline)Visitor-to-Lead Ratep50 3.6% · Travel (Booking, Hotel, Airline)