Bounce Rate · B2B Services (Agencies, Consulting)

B2B Services (Agencies, Consulting) Bounce Rate

The 2024 percentile distribution for Bounce Rate in the b2b services (agencies, consulting) vertical, sourced from Contentsquare DXB 2024 (derived).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.

p25
40.0%
Median
52.0%
p75
65.0%
Mean
52.0%
Direction
Lower ↓
Percentile calculator

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p2540.0%p5052.0%p7565.0%

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Source: Contentsquare DXB 2024 (derived) · 2024 · derived

Derivation notes

Derived from Contentsquare B2B segment. B2B services sites that serve as 'brochureware' see 60-70% bounce rates because users research firms in multiple short sessions. Sites with gated content or live chat prompt second actions that register as engaged sessions.

Source

Contentsquare DXB 2024 (derived)

Source data published 2024 ·

Curated by , operator of ConversionBench. Every benchmark links to its primary source.

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Bounce · Ecommerce (D2C Retail)p50 47.0% · Contentsquare DXB 2024Bounce · SaaS (B2B Software)p50 44.0% · Contentsquare DXB 2024 (derived for SaaS)Bounce · Media (Content publishers, News)p50 63.0% · Contentsquare DXB 2024Bounce · Travel (Booking, Hotel, Airline)p50 53.0% · Contentsquare DXB 2024 (derived for travel)Visitor-to-Lead Ratep50 4.3% · B2B Services (Agencies, Consulting)Lead-to-SQL Ratep50 25.0% · B2B Services (Agencies, Consulting)Average Session Durationp50 150.0 · B2B Services (Agencies, Consulting)Pages Per Sessionp50 3.2 · B2B Services (Agencies, Consulting)