Monthly Churn Rate · Fintech (Consumer Finance)

Fintech (Consumer Finance) Monthly Churn Rate

The 2024 percentile distribution for Monthly Churn Rate in the fintech (consumer finance) vertical, sourced from Mixpanel Product Benchmarks 2024 (derived for fintech).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.

p25
2.5%
Median
4.0%
p75
7.0%
Direction
Lower ↓
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p252.5%p504.0%p757.0%

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Source: Mixpanel Product Benchmarks 2024 (derived for fintech) · 2024 · derived

Derivation notes

Derived from Mixpanel fintech segment. Consumer fintech apps (banking, investing, budgeting) have higher churn than B2B SaaS due to multi-app usage and switching costs. Financial data portability regulations make churning easier. Apps with linked bank accounts see 30-50% lower churn than standalone apps.

Source

Mixpanel Product Benchmarks 2024 (derived for fintech)

Source data published 2024 ·

Curated by , operator of ConversionBench. Every benchmark links to its primary source.

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