Monthly Churn Rate · SaaS (B2B Software)

SaaS (B2B Software) Monthly Churn Rate

The 2024 percentile distribution for Monthly Churn Rate in the saas (b2b software) vertical, sourced from Mixpanel Product Benchmarks 2024.

p25
1.8%
Median
3.2%
p75
5.5%
Sample
8,000
Direction
Lower ↓
Percentile calculator

Where does your rate sit?

p251.8%p503.2%p755.5%

← Lower is better

Source: Mixpanel Product Benchmarks 2024 · 2024

Notes

Mixpanel 2024. Lower is better. Monthly churn below 2% is world-class; 2-5% acceptable; above 5% is high-churn unsustainable territory. Revenue churn ($) is typically more important than subscriber churn (headcount). Annual contract subscribers not included (0% monthly churn during contract; use annual cohort churn instead — typically 20-30%/yr for enterprise SaaS).

Source

Mixpanel Product Benchmarks 2024

Source data published 2024 ·

Curated by , operator of ConversionBench. Every benchmark links to its primary source.

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