LTV:CAC Ratio · Ecommerce (D2C Retail)

Ecommerce (D2C Retail) LTV:CAC Ratio

The 2024 percentile distribution for LTV:CAC Ratio in the ecommerce (d2c retail) vertical, sourced from HubSpot State of Marketing 2024 (derived for ecommerce).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.

p25
1.5
Median
2.8
p75
5.0
Direction
Higher ↑
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Source: HubSpot State of Marketing 2024 (derived for ecommerce) · 2024 · derived

Derivation notes

Ecommerce LTV:CAC is typically lower than SaaS due to single-transaction model. DTC subscription boxes and high-repeat-purchase categories (coffee, supplements) achieve 4-8:1. Fashion and electronics struggle to achieve 3:1 without loyalty program infrastructure. Calculated over 12-month LTV window.

Source

HubSpot State of Marketing 2024 (derived for ecommerce)

Source data published 2024 ·

Curated by , operator of ConversionBench. Every benchmark links to its primary source.

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