LTV:CAC Ratio · B2B Services (Agencies, Consulting)

B2B Services (Agencies, Consulting) LTV:CAC Ratio

The 2024 percentile distribution for LTV:CAC Ratio in the b2b services (agencies, consulting) vertical, sourced from HubSpot State of Marketing 2024 (derived for B2B services).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.

p25
3.0
Median
5.5
p75
9.0
Direction
Higher ↑
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p253.00p505.50p759.00

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Source: HubSpot State of Marketing 2024 (derived for B2B services) · 2024 · derived

Derivation notes

B2B services (agencies, consulting, managed services) often have high LTV:CAC due to long client relationships (2-5+ years) and low ongoing CAC for retained accounts. Referral-sourced clients (near-zero CAC) skew ratios above 10:1. Inbound-only firms see higher ratios than outbound-heavy firms.

Source

HubSpot State of Marketing 2024 (derived for B2B services)

Related benchmarks

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