Trial-to-Paid Conversion Rate · EdTech (Online Courses, LMS)
EdTech (Online Courses, LMS) Trial-to-Paid Conversion Rate
The 2024 percentile distribution for Trial-to-Paid Conversion Rate in the edtech (online courses, lms) vertical, sourced from Mixpanel Product Benchmarks 2024 (derived for edtech).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.
p25
8.0%
Median
16.0%
p75
28.0%
Direction
Higher ↑
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Source: Mixpanel Product Benchmarks 2024 (derived for edtech) · 2024 · derived
Derivation notes
Online learning platforms (course marketplaces, skills platforms) converting free access or preview to paid enrollment. Lower bound due to high price sensitivity; learner motivation spikes at course start but drops during trial if not activated immediately.