Trial-to-Paid Conversion Rate · EdTech (Online Courses, LMS)

EdTech (Online Courses, LMS) Trial-to-Paid Conversion Rate

The 2024 percentile distribution for Trial-to-Paid Conversion Rate in the edtech (online courses, lms) vertical, sourced from Mixpanel Product Benchmarks 2024 (derived for edtech).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.

p25
8.0%
Median
16.0%
p75
28.0%
Direction
Higher ↑
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p258.0%p5016.0%p7528.0%

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Source: Mixpanel Product Benchmarks 2024 (derived for edtech) · 2024 · derived

Derivation notes

Online learning platforms (course marketplaces, skills platforms) converting free access or preview to paid enrollment. Lower bound due to high price sensitivity; learner motivation spikes at course start but drops during trial if not activated immediately.

Source

Mixpanel Product Benchmarks 2024 (derived for edtech)

Source data published 2024 ·

Curated by , operator of ConversionBench. Every benchmark links to its primary source.

Related benchmarks

Trial→Paid · SaaS (B2B Software)p50 21.0% · Mixpanel Product Benchmarks 2024Trial→Paid · Fintech (Consumer Finance)p50 18.0% · Mixpanel Product Benchmarks 2024 (derived for fintech)Visitor-to-Lead Ratep50 3.0% · EdTech (Online Courses, LMS)Monthly Churn Ratep50 7.5% · EdTech (Online Courses, LMS)