Visitor-to-Lead Rate · EdTech (Online Courses, LMS)
EdTech (Online Courses, LMS) Visitor-to-Lead Rate
The 2024 percentile distribution for Visitor-to-Lead Rate in the edtech (online courses, lms) vertical, sourced from WordStream 2024 (Education category, derived for EdTech).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.
p25
1.5%
Median
3.0%
p75
6.0%
Mean
3.0%
Direction
Higher ↑
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Source: WordStream 2024 (Education category, derived for EdTech) · 2024 · derived
Derivation notes
Derived from WordStream Education category (average 3.39%) adjusted for EdTech product characteristics vs. traditional education institutions. Online course platforms targeting professionals convert at 4-8% on free-lesson offers; lead-form-only landing pages convert at 1-3%.