Visitor-to-Lead Rate · EdTech (Online Courses, LMS)

EdTech (Online Courses, LMS) Visitor-to-Lead Rate

The 2024 percentile distribution for Visitor-to-Lead Rate in the edtech (online courses, lms) vertical, sourced from WordStream 2024 (Education category, derived for EdTech).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.

p25
1.5%
Median
3.0%
p75
6.0%
Mean
3.0%
Direction
Higher ↑
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Source: WordStream 2024 (Education category, derived for EdTech) · 2024 · derived

Derivation notes

Derived from WordStream Education category (average 3.39%) adjusted for EdTech product characteristics vs. traditional education institutions. Online course platforms targeting professionals convert at 4-8% on free-lesson offers; lead-form-only landing pages convert at 1-3%.

Source

WordStream 2024 (Education category, derived for EdTech)

Source data published 2024 ·

Curated by , operator of ConversionBench. Every benchmark links to its primary source.

Related benchmarks

V→Lead · B2B Services (Agencies, Consulting)p50 4.3% · WordStream 2024V→Lead · SaaS (B2B Software)p50 3.0% · WordStream 2024 (derived)V→Lead · Ecommerce (D2C Retail)p50 2.6% · WordStream 2024V→Lead · Fintech (Consumer Finance)p50 5.0% · WordStream 2024Trial-to-Paid Conversion Ratep50 16.0% · EdTech (Online Courses, LMS)Monthly Churn Ratep50 7.5% · EdTech (Online Courses, LMS)