Funnel stages · Stage 3 of 8

Engagement

User interacts meaningfully with the site — reads beyond the fold, clicks an internal link, watches a video, uses an interactive tool. Bounce rate is the inverse of engagement rate. Typically 40-70% of visitors engage (bounce rate 30-60%).

← Traffic / VisitorStage 3 · typical drop-off 55.00%Signup / Lead Capture →

Metrics that measure this stage

Bounce Rate ↓Top quartile ≤ 38.0%Average Session Duration ↑Top quartile ≥ 240Pages Per Session ↑Top quartile ≥ 4.2

The full funnel

  1. Awareness
  2. Traffic / Visitor
  3. Engagement
  4. Signup / Lead Capture
  5. Activation
  6. Trial / Evaluation
  7. Purchase / Paid Conversion
  8. Retention / Return