Average Session Duration
Average time a user spends on the site per visit, measured in seconds. Reference sites with high-utility content see longer sessions (3-7 min). Tool/calculator sites may see shorter sessions (1-3 min) despite high satisfaction — measuring 'time until task complete' is more meaningful for utility products than raw session length.
How to calculate it
total_session_seconds / total_sessionsUnit is seconds in data; typically displayed as mm:ss. Average session durations vary wildly by site type and vertical. Contentsquare's 2024 Digital Experience Benchmarks covers 500+ brands across 12 industries with 16.7B sessions analyzed.
Per-industry distribution (4)
Each row shows the cited p25 / p50 / p75 for Average Session Duration in that industry. Click an industry to open the full benchmark page.
| Industry | p25 | p50 | p75 | Source |
|---|---|---|---|---|
| Ecommerce (D2C Retail) | 75.0 | 127.0 | 210.0 | Contentsquare DXB 2024 |
| Media (Content publishers, News) | 100.0 | 185.0 | 320.0 | Contentsquare DXB 2024 |
| SaaS (B2B Software)(derived) | 90.0 | 165.0 | 280.0 | Contentsquare DXB 2024 (derived for SaaS) |
| B2B Services (Agencies, Consulting)(derived) | 85.0 | 150.0 | 260.0 | Contentsquare DXB 2024 (derived) |
Primary source
Digital Experience Benchmarks Report (2024) · Contentsquare · 2024
Analysis of 16.7 billion website sessions across 500+ enterprise and mid-market brands in 12 industries. Measures engagement metrics (bounce rate, pages per session, session duration, scroll depth) using passive behavioral tracking rather than survey. GA4-aligned bounce definition used (engagement < 10 seconds OR single pageview with no event). Industry cuts cover Retail, Financial Services, Technology, B2B, Media, Travel, Automotive.