Industries · services
HealthTech (Non-YMYL — appointment booking, telehealth) conversion rate benchmarks
Appointment booking (Zocdoc), telehealth consumer (Ro, Hims), provider-tools (athenahealth, Epic). NOTE: this industry page covers non-diagnostic booking/logistics — medical-advice content is outside scope per AdSense YMYL guidance.
Business model
insurance + copay, subscription, B2B enterprise
Typical ACV
varies — consumer subscription $20-80/mo, enterprise $100k+/yr
Sales cycle
~5 days
Top traffic sources
organic-search, insurance-partner-referral, paid-search
Cited benchmarks (1)
Each row links to its source study. Click a metric to open the full benchmark page for HealthTech (Non-YMYL — appointment booking, telehealth) with percentile bar and methodology.
| Metric | p25 | p50 | p75 | Source |
|---|---|---|---|---|
| Visitor-to-Lead Rate↑ | 1.5% | 3.4% | 6.5% | WordStream 2024 |
Notes on this vertical
Benchmarks here focus on booking completion, no-show rate, first-visit → second-visit retention. Keeping content firmly on the booking-mechanics side stays clear of YMYL penalties.
Industry profile cited from Rock Health Consumer Adoption Report.