Visitor-to-Lead Rate · HealthTech (Non-YMYL — appointment booking, telehealth)
HealthTech (Non-YMYL — appointment booking, telehealth) Visitor-to-Lead Rate
The 2024 percentile distribution for Visitor-to-Lead Rate in the healthtech (non-ymyl — appointment booking, telehealth) vertical, sourced from WordStream 2024.
p25
1.5%
Median
3.4%
p75
6.5%
Mean
3.4%
Sample
20,000
Direction
Higher ↑
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Source: WordStream 2024 · 2024
Notes
WordStream 2024 Healthcare vertical. HIPAA constraints limit tracking granularity. Telemedicine and digital health apps see higher rates (5-10%) for symptom-checker → appointment bookings; traditional healthcare information sites see 1-2% to newsletter signup.