Industries · services

PropTech (Real Estate Tech) conversion rate benchmarks

Zillow (consumer listings), Compass (agent tools), Opendoor (ibuying), Cozy/TurboTenant (landlord tools). High-intent traffic but long sales cycles on the transaction side. Lead-gen conversion (visitor → contact request) is the main CVR.

Business model

lead-gen, SaaS subscription, transaction fee

Typical ACV

varies — $20-100/mo for agent tools, lead-gen pays per lead

Sales cycle

~30 days

Top traffic sources

organic-search, paid-search, referral

Cited benchmarks (0)

Each row links to its source study. Click a metric to open the full benchmark page for PropTech (Real Estate Tech) with percentile bar and methodology.

We have not found a public study that reports PropTech (Real Estate Tech) conversion rates as percentiles with a sample size and method we can cite, so we show no p25/p50/p75 table rather than a guessed one.

Closest industries with cited benchmarks: B2B Services (Agencies, Consulting) (7) · Travel (Booking, Hotel, Airline) (3) · HealthTech (Non-YMYL — appointment booking, telehealth) (1)

Notes on this vertical

Local-market-specific CVRs vary 10x between high-demand and low-demand zip codes. Aggregating to national average obscures the real signal.

Industry profile cited from National Association of Realtors — Research & Statistics.