Pick your industry, enter your 7-day return rate, and see exactly where you sit in the 4-industry distribution. Higher is better — top quartile starts at 35.0%.
Percentage of users who return to the product within 7 days of their first visit. The primary leading indicator of product-market fit and retention health. SaaS tools with daily workflows (project management, analytics) target 35-50%. Content tools and calculators target 15-25% (lower expectation because usage is episodic, not daily). Below 10% D7 return usually signals either low utility or poor discovery of the core value.