Pick your industry, enter your average session duration, and see exactly where you sit in the 4-industry distribution. Higher is better — top quartile starts at 240.
Average time a user spends on the site per visit, measured in seconds. Reference sites with high-utility content see longer sessions (3-7 min). Tool/calculator sites may see shorter sessions (1-3 min) despite high satisfaction — measuring 'time until task complete' is more meaningful for utility products than raw session length.