Adobe Digital Insights — Digital Economy Index (2024)
Adobe Analytics · 2024
Credibility
8/10
Year
2024
Cited rows
0
Methodology
Adobe Analytics platform data covering approximately 1 trillion visits to US retail and media websites annually. Reports ecommerce-specific metrics including conversion rates by device, category, and traffic source. Updates quarterly. Represents opt-in Adobe Analytics customers — skews toward mid-market and enterprise US e-tailers, may underrepresent SMB and international.
Coverage
Ecommerce conversion rates by product category (apparel, electronics, beauty, home goods, sports), device-level conversion (mobile vs desktop vs tablet), traffic-source conversion (email, paid search, organic, social, direct). Strong for US retail ecommerce; not applicable to B2B, SaaS, or lead-gen.