A/B Testing Benchmarks and Lift Studies (2024)
VWO (Visual Website Optimizer) · 2024
Credibility
6/10
Year
2024
Cited rows
0
Methodology
Aggregated analysis of A/B test results from VWO's platform clients, supplemented by published case studies and meta-analyses of optimization lift data. Covers typical lift ranges observed for specific CRO patterns (social proof, urgency, friction reduction, etc.) rather than absolute conversion rate benchmarks. Sample varies widely per test type.
Coverage
CRO pattern lift estimates: how much implementing social proof, urgency indicators, progress bars, guest checkout, etc. typically lifts conversion rate. Used for /pattern/ pages as supporting source for CVR lift ranges. Not a primary source for absolute benchmark percentiles (use Baymard/WordStream/Mixpanel for those).