Email Click-Through Rate · Media (Content publishers, News)

Media (Content publishers, News) Email Click-Through Rate

The 2024 percentile distribution for Email Click-Through Rate in the media (content publishers, news) vertical, sourced from HubSpot State of Marketing 2024 (derived for media).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.

p25
2.0%
Median
4.5%
p75
8.5%
Mean
4.5%
Direction
Higher ↑
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p252.0%p504.5%p758.5%

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Source: HubSpot State of Marketing 2024 (derived for media) · 2024 · derived

Derivation notes

Derived from HubSpot media/publishing benchmarks. Media newsletters with strong editorial voice and unique-to-email content (not just links to published articles) achieve above-average CTR. Newsletters where the email IS the content (like The Browser) see CTOR 15-30% with high subscriber satisfaction.

Source

HubSpot State of Marketing 2024 (derived for media)

Source data published 2024 ·

Curated by , operator of ConversionBench. Every benchmark links to its primary source.

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