Email Click-Through Rate · B2B Services (Agencies, Consulting)

B2B Services (Agencies, Consulting) Email Click-Through Rate

The 2024 percentile distribution for Email Click-Through Rate in the b2b services (agencies, consulting) vertical, sourced from HubSpot State of Marketing 2024 (derived).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.

p25
1.5%
Median
3.0%
p75
6.0%
Mean
3.0%
Direction
Higher ↑
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p251.5%p503.0%p756.0%

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Source: HubSpot State of Marketing 2024 (derived) · 2024 · derived

Derivation notes

Derived from HubSpot B2B benchmarks. B2B services newsletters with useful content (industry analyses, case studies, how-to guides) achieve 3-6% CTR. Low-value promotional content drops to 0.5-1.5%. List hygiene (removing unengaged contacts quarterly) has outsized impact on B2B email CTR.

Source

HubSpot State of Marketing 2024 (derived)

Source data published 2024 ·

Curated by , operator of ConversionBench. Every benchmark links to its primary source.

Related benchmarks

Email CTR · Ecommerce (D2C Retail)p50 2.4% · HubSpot State of Marketing 2024Email CTR · SaaS (B2B Software)p50 3.8% · HubSpot State of Marketing 2024 (derived for SaaS)Email CTR · Media (Content publishers, News)p50 4.5% · HubSpot State of Marketing 2024 (derived for media)Visitor-to-Lead Ratep50 4.3% · B2B Services (Agencies, Consulting)Lead-to-SQL Ratep50 25.0% · B2B Services (Agencies, Consulting)Bounce Ratep50 52.0% · B2B Services (Agencies, Consulting)Average Session Durationp50 150.0 · B2B Services (Agencies, Consulting)