Email Click-Through Rate · B2B Services (Agencies, Consulting)
B2B Services (Agencies, Consulting) Email Click-Through Rate
The 2024 percentile distribution for Email Click-Through Rate in the b2b services (agencies, consulting) vertical, sourced from HubSpot State of Marketing 2024 (derived).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.
p25
1.5%
Median
3.0%
p75
6.0%
Mean
3.0%
Direction
Higher ↑
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Source: HubSpot State of Marketing 2024 (derived) · 2024 · derived
Derivation notes
Derived from HubSpot B2B benchmarks. B2B services newsletters with useful content (industry analyses, case studies, how-to guides) achieve 3-6% CTR. Low-value promotional content drops to 0.5-1.5%. List hygiene (removing unengaged contacts quarterly) has outsized impact on B2B email CTR.