Email Click-Through Rate · SaaS (B2B Software)
SaaS (B2B Software) Email Click-Through Rate
The 2024 percentile distribution for Email Click-Through Rate in the saas (b2b software) vertical, sourced from HubSpot State of Marketing 2024 (derived for SaaS).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.
p25
2.0%
Median
3.8%
p75
7.5%
Mean
3.8%
Direction
Higher ↑
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Source: HubSpot State of Marketing 2024 (derived for SaaS) · 2024 · derived
Derivation notes
Derived from HubSpot B2B email benchmarks. SaaS product update and feature announcement emails achieve 4-8% CTR with strong segmentation. Onboarding sequence emails (first 7 days) typically achieve 6-15% CTR. Cold outreach is excluded — transactional + permission-based only.