Email Opt-in Rate · SaaS (B2B Software)

SaaS (B2B Software) Email Opt-in Rate

The 2024 percentile distribution for Email Opt-in Rate in the saas (b2b software) vertical, sourced from HubSpot State of Marketing 2024 (derived).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.

p25
1.5%
Median
3.5%
p75
8.0%
Direction
Higher ↑
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p251.5%p503.5%p758.0%

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Source: HubSpot State of Marketing 2024 (derived) · 2024 · derived

Derivation notes

Derived from HubSpot B2B email benchmarks. SaaS opt-in rates vary significantly by lead magnet quality — resource downloads (templates, guides) convert at 8-15%; newsletter-only offers convert at 1-3%. High-value PDFs/tools: 10-20%.

Source

HubSpot State of Marketing 2024 (derived)

Related benchmarks

Email Opt-in · Ecommerce (D2C Retail)p50 3.2% · HubSpot State of Marketing 2024Email Opt-in · Media (Content publishers, News)p50 4.5% · HubSpot State of Marketing 2024 (derived for media)Visitor-to-Lead Ratep50 3.0% · SaaS (B2B Software)Trial-to-Paid Conversion Ratep50 21.0% · SaaS (B2B Software)Lead-to-SQL Ratep50 28.0% · SaaS (B2B Software)Bounce Ratep50 44.0% · SaaS (B2B Software)