Visitor-to-Lead Rate · SaaS (B2B Software)

SaaS (B2B Software) Visitor-to-Lead Rate

The 2024 percentile distribution for Visitor-to-Lead Rate in the saas (b2b software) vertical, sourced from WordStream 2024 (derived).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.

p25
1.5%
Median
3.0%
p75
7.0%
Mean
3.0%
Direction
Higher ↑
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p251.5%p503.0%p757.0%

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Source: WordStream 2024 (derived) · 2024 · derived

Derivation notes

SaaS 'lead' can mean free-trial start, demo request, or email capture — definition affects rate significantly. Blended paid+organic estimate derived from WordStream B2B technology benchmarks (average 2.92%) and Mixpanel SaaS activation data. Free-trial pages convert at 3-8%; demo-request pages at 2-5%.

Source

WordStream 2024 (derived)

Related benchmarks

V→Lead · B2B Services (Agencies, Consulting)p50 4.3% · WordStream 2024V→Lead · Ecommerce (D2C Retail)p50 2.6% · WordStream 2024V→Lead · Fintech (Consumer Finance)p50 5.0% · WordStream 2024V→Lead · HealthTech (Non-YMYL — appointment booking, telehealth)p50 3.4% · WordStream 2024Trial-to-Paid Conversion Ratep50 21.0% · SaaS (B2B Software)Lead-to-SQL Ratep50 28.0% · SaaS (B2B Software)Bounce Ratep50 44.0% · SaaS (B2B Software)Average Session Durationp50 165.0 · SaaS (B2B Software)