Lead-to-SQL Rate · SaaS (B2B Software)

SaaS (B2B Software) Lead-to-SQL Rate

The 2024 percentile distribution for Lead-to-SQL Rate in the saas (b2b software) vertical, sourced from HubSpot State of Marketing 2024.

p25
15.0%
Median
28.0%
p75
42.0%
Direction
Higher ↑
Percentile calculator

Where does your rate sit?

p2515.0%p5028.0%p7542.0%

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Source: HubSpot State of Marketing 2024 · 2024

Notes

HubSpot 2024 for B2B SaaS. Measurement varies by organization — some track MQL→SQL, others skip MQL. Definition of SQL also varies (confirmed budget vs confirmed meeting vs confirmed pain). Top performers use lead scoring with 5+ behavioral signals (opened email, visited pricing, triggered demo request) to achieve 40%+ conversion.

Source

HubSpot State of Marketing 2024

Source data published 2024 ·

Curated by , operator of ConversionBench. Every benchmark links to its primary source.

Related benchmarks

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