7-Day Return Rate · Gaming (F2P, subscription)

Gaming (F2P, subscription) 7-Day Return Rate

The 2024 percentile distribution for 7-Day Return Rate in the gaming (f2p, subscription) vertical, sourced from Mixpanel Product Benchmarks 2024 (derived for gaming).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.

p25
20.0%
Median
35.0%
p75
52.0%
Direction
Higher ↑
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p2520.0%p5035.0%p7552.0%

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Source: Mixpanel Product Benchmarks 2024 (derived for gaming) · 2024 · derived

Derivation notes

Derived from Mixpanel gaming segment. Mobile and casual games depend on daily-return habit formation. Push notifications and daily rewards drive D7 return rate significantly. Games in the top quartile (>50% D7) rely on social + competitive mechanics. Hypercasual games see lower D7 (15-25%) due to genre substitution effect.

Source

Mixpanel Product Benchmarks 2024 (derived for gaming)

Source data published 2024 ·

Curated by , operator of ConversionBench. Every benchmark links to its primary source.

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