7-Day Return Rate · Media (Content publishers, News)
Media (Content publishers, News) 7-Day Return Rate
The 2024 percentile distribution for 7-Day Return Rate in the media (content publishers, news) vertical, sourced from Mixpanel Product Benchmarks 2024 (derived for media).Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.
p25
8.0%
Median
16.0%
p75
28.0%
Direction
Higher ↑
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Source: Mixpanel Product Benchmarks 2024 (derived for media) · 2024 · derived
Derivation notes
Derived from Mixpanel product data + Contentsquare media segment. Reference/content sites have lower D7 return targets than productivity SaaS — use case is episodic (reads when a topic is relevant). RSS subscribers and newsletter recipients show higher D7 return than organic-search-only audiences.