Average Session Duration · Ecommerce (D2C Retail)
Ecommerce (D2C Retail) Average Session Duration
The 2024 percentile distribution for Average Session Duration in the ecommerce (d2c retail) vertical, sourced from Contentsquare DXB 2024.
p25
75.0
Median
127.0
p75
210.0
Mean
127.0
Sample
500
Direction
Higher ↑
Percentile calculator
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Source: Contentsquare DXB 2024 · 2024
Notes
Contentsquare DXB 2024. Unit: seconds. Ecommerce sessions with active browsing behavior. Mobile sessions are typically 15-20% shorter than desktop. Tool/calculator sites may see shorter sessions (30-90s) despite high satisfaction — raw session length is misleading for utility products.