Visitor-to-Lead Rate · Automotive (Dealers, Parts, Services)
Automotive (Dealers, Parts, Services) Visitor-to-Lead Rate
The 2024 percentile distribution for Visitor-to-Lead Rate in the automotive (dealers, parts, services) vertical, sourced from WordStream 2024.
p25
3.0%
Median
6.0%
p75
11.0%
Mean
6.0%
Sample
20,000
Direction
Higher ↑
Percentile calculator
Where does your rate sit?
Source: WordStream 2024 · 2024
Notes
WordStream 2024 Automotive vertical — one of the highest-CVR categories. High-intent 'near me' and 'dealership' queries drive lead form submissions (test drive requests, price quotes). Local automotive dealers see 8-15% on well-optimized local search landing pages.