Visitor-to-Lead Rate · B2B Services (Agencies, Consulting)
B2B Services (Agencies, Consulting) Visitor-to-Lead Rate
The 2024 percentile distribution for Visitor-to-Lead Rate in the b2b services (agencies, consulting) vertical, sourced from WordStream 2024.
p25
2.0%
Median
4.3%
p75
8.5%
Mean
4.3%
Sample
20,000
Direction
Higher ↑
Percentile calculator
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Source: WordStream 2024 · 2024
Notes
WordStream 2024 average for B2B services (professional services, consulting, agencies, staffing). Paid search landing pages. Organic traffic rates typically 1.5-2.5x higher. High variance — white-paper/gated-content landing pages convert at 10-20%; brochureware converts at 1-2%.