Visitor-to-Lead Rate · Insurance (Consumer Aggregators, Quote Sites)
Insurance (Consumer Aggregators, Quote Sites) Visitor-to-Lead Rate
The 2024 percentile distribution for Visitor-to-Lead Rate in the insurance (consumer aggregators, quote sites) vertical, sourced from WordStream 2024.
p25
3.0%
Median
6.2%
p75
12.0%
Mean
6.2%
Sample
20,000
Direction
Higher ↑
Percentile calculator
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Source: WordStream 2024 · 2024
Notes
WordStream 2024 Insurance category. Insurance quote requests are the prototypical high-CVR B2C lead form — users know they need insurance, want a price. Top performers use instant-quote tools to achieve 10-20% CVR from paid traffic.