Visitor-to-Lead Rate · LegalTech (Legal Services Platforms)

LegalTech (Legal Services Platforms) Visitor-to-Lead Rate

The 2024 percentile distribution for Visitor-to-Lead Rate in the legaltech (legal services platforms) vertical, sourced from WordStream 2024.

p25
1.0%
Median
2.1%
p75
4.5%
Mean
2.1%
Sample
20,000
Direction
Higher ↑
Percentile calculator

Where does your rate sit?

p251.0%p502.1%p754.5%

Higher is better →

Source: WordStream 2024 · 2024

Notes

WordStream 2024 Legal vertical. Lowest average CVR across industries — legal queries have high research intent but low immediate action intent. Users need trust-building before submitting contact info. Live chat and phone-number prominence significantly improve CVR.

Source

WordStream 2024

Related benchmarks

V→Lead · B2B Services (Agencies, Consulting)p50 4.3% · WordStream 2024V→Lead · SaaS (B2B Software)p50 3.0% · WordStream 2024 (derived)V→Lead · Ecommerce (D2C Retail)p50 2.6% · WordStream 2024V→Lead · Fintech (Consumer Finance)p50 5.0% · WordStream 2024