Visitor-to-Lead Rate · Non-profit (Donation, Volunteer signup)
Non-profit (Donation, Volunteer signup) Visitor-to-Lead Rate
The 2024 percentile distribution for Visitor-to-Lead Rate in the non-profit (donation, volunteer signup) vertical, sourced from WordStream 2024.Derived row — interpolated from the primary source plus adjacent verticals. See “Derivation notes” below.
p25
1.0%
Median
2.0%
p75
4.5%
Mean
2.0%
Direction
Higher ↑
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Source: WordStream 2024 · 2024 · derived
Derivation notes
Derived from WordStream Nonprofit average (2.00%) which covers donation intent pages. Email newsletter signups convert higher (5-10%) than donation form page conversions (1-3%). Google Ad Grants traffic (free $10k/mo) typically sees lower CVR than paid traffic due to less intent-specific targeting.