B2B Services (Agencies, Consulting) · Retention / Return stage
B2B Services (Agencies, Consulting) retention / return benchmarks
User returns within the measurement window (D7, D30, M1, M3). The metric that compounds revenue. A 10% improvement in monthly retention can double LTV. Often overlooked in favor of upstream CVR, but retention is where the business gets made or lost.
← Purchase / Paid ConversionStage 8 of 8 · typical drop-off 50.00%
Metrics that measure this stage
1 of 3 stage metrics have cited benchmarks for B2B Services (Agencies, Consulting). The rest are still being researched.
Swipe horizontally to see the study name and source details.
| Metric | p25 | p50 | p75 | Study / source |
|---|---|---|---|---|
| Email Click-Through Rate↑ Derived | 1.5% | 3.0% | 6.0% | HubSpot State of Marketing 2024 (derived) |
| 7-Day Return Rate ↑ | Research pending — see cross-industry data | — | ||
| Monthly Churn Rate ↓ | Research pending — see cross-industry data | — | ||
Where this stage sits in the funnel
- Awareness (no cited data yet)
- Traffic / Visitor (no cited data yet)
- Engagement
- Signup / Lead Capture
- Activation (no cited data yet)
- Trial / Evaluation (no cited data yet)
- Purchase / Paid Conversion
- Retention / Return