EdTech (Online Courses, LMS) · Purchase / Paid Conversion stage
EdTech (Online Courses, LMS) purchase / paid conversion benchmarks
User makes a financial transaction — one-time purchase (ecommerce, course), subscription start (SaaS, media), first paid order (marketplace). The metric most tied to revenue. CVR here varies enormously by business model: 1-3% ecommerce (visitor-to-purchase), 15-30% SaaS (trial-to-paid).
Stage 7 of 8 · typical drop-off 75.00%Retention / Return →
Metrics that measure this stage
1 of 5 stage metrics have cited benchmarks for EdTech (Online Courses, LMS). The rest are still being researched.
Swipe horizontally to see the study name and source details.
| Metric | p25 | p50 | p75 | Study / source |
|---|---|---|---|---|
| Trial-to-Paid Conversion Rate↑ Derived | 8.0% | 16.0% | 28.0% | Mixpanel Product Benchmarks 2024 (derived for edtech) |
| Cart Abandonment Rate ↓ | Research pending — see cross-industry data | — | ||
| Checkout Completion Rate ↑ | Research pending — see cross-industry data | — | ||
| LTV:CAC Ratio ↑ | Research pending — see cross-industry data | — | ||
| CAC Payback Period ↑ | Research pending — see cross-industry data | — | ||
Where this stage sits in the funnel
- Awareness (no cited data yet)
- Traffic / Visitor (no cited data yet)
- Engagement (no cited data yet)
- Signup / Lead Capture
- Activation (no cited data yet)
- Trial / Evaluation (no cited data yet)
- Purchase / Paid Conversion
- Retention / Return