EdTech (Online Courses, LMS) · Signup / Lead Capture stage
EdTech (Online Courses, LMS) signup / lead capture benchmarks
User submits email or creates an account. The first meaningful conversion — separates 'just browsing' from 'interested enough to identify themselves'. Typical visitor-to-signup CVR ranges widely: 0.5-2% for cold traffic B2B sites, 5-15% for optimized lead magnets.
Stage 4 of 8 · typical drop-off 97.50%
Metrics that measure this stage
1 of 3 stage metrics have cited benchmarks for EdTech (Online Courses, LMS). The rest are still being researched.
Swipe horizontally to see the study name and source details.
| Metric | p25 | p50 | p75 | Study / source |
|---|---|---|---|---|
| Visitor-to-Lead Rate↑ Derived | 1.5% | 3.0% | 6.0% | WordStream 2024 (Education category, derived for EdTech) |
| Lead-to-SQL Rate ↑ | Research pending — see cross-industry data | — | ||
| Email Opt-in Rate ↑ | Research pending — see cross-industry data | — | ||
Where this stage sits in the funnel
- Awareness (no cited data yet)
- Traffic / Visitor (no cited data yet)
- Engagement (no cited data yet)
- Signup / Lead Capture
- Activation (no cited data yet)
- Trial / Evaluation (no cited data yet)
- Purchase / Paid Conversion
- Retention / Return